April 7th, 2018 | 9 mins 55 secs
artist statements, bernadette jiwa, branding, comparison, competition, conformity, individuality, marketing, narrative, story, story driven, strategy
Do you equate marketing with telling people what you think they want to hear? Do you feel pressured to conform to artist stereotypes or what's trending? Author & global marketing expert Bernadette Jiwa has a welcome wake-up call for us!