Doing our 'best' is an ambiguous, ever-changing concept. I outline a few reasons why exhorting ourselves to 'do our best' is unhelpful when it comes to making more (or better) art.
- Our 'best' changes over time.
- Our 'best' is subject to things outside of our own willpower and effort.
- Doing our 'best' doesn't guarantee we will feel good about the end result.
- Our perception of our 'best' isn't fixed and can change retroactively.
Plus a handful of questions that are worth asking instead.